The Complete Guide to Selling Group Coaching Programs

Group coaching is the key to scaling your coaching business. But filling groups requires different strategies than selling 1:1. Here's everything you need to know.

Why Group Coaching?

The 1:1 ceiling:

• Limited by hours in the day
• Income caps at ~$150-200K
• Every vacation = lost revenue
• Burnout is inevitable

The group advantage:

• Same time, 5-10x revenue
• Clients learn from peers
• Create community
• Scalable model

Designing Your Group Program

1. Define the Transformation

Be specific. Not "become healthier" but "lose 20 pounds in 90 days while building sustainable habits."

2. Structure the Container

Popular formats:

• 8-week intensive – Fast results, high energy
• 12-week program – Deeper transformation
• 6-month mastermind – High-touch, premium
• Ongoing membership – Recurring revenue

3. Set the Right Size

• 3-5 people: Intimate, high-touch
• 6-12 people: Ideal balance
• 12-20 people: More leverage, less personal
• 20+ people: Course-like experience

Pricing Your Group Program

The formula:

Group price = Individual price × 0.3-0.5

Example:

• 1:1 coaching: $3,000
• Group program: $997-1,500 per person
• 10 people = $9,970-15,000 (same time commitment)

Price anchoring: Always show the 1:1 price first.

The Launch Strategy

Phase 1: Build Interest (2-4 weeks before)

• Tease the program on social media
• Share behind-the-scenes development
• Create a waitlist landing page
• Aim for 3x your target enrollment

Phase 2: Open Cart (5-7 days)

• Email your list
• DM interested followers
• Host a free workshop
• Create urgency with deadline

Phase 3: Close Strong (Final 48 hours)

• Send reminder emails
• Personal outreach to warm leads
• Last-chance messaging
• Celebrate early enrollees

Filling Your Group Consistently

Strategy 1: Evergreen Waitlist

Always collect interest:

• "Join the waitlist for the next cohort"
• Build anticipation between launches
• Announce dates first to waitlist

Strategy 2: Launch Webinars

Free 60-minute workshops that:

• Deliver genuine value
• Demonstrate your teaching style
• Include clear call-to-action
• Convert 10-20% of attendees

Strategy 3: Automated Outreach

Let SalesMade:

• Find your ideal group participants
• Start conversations automatically
• Qualify based on fit
• Book discovery calls

Strategy 4: Referral Program

Existing clients bring new ones:

• Discount for referrers
• Alumni pricing
• Bring-a-friend bonuses

Common Mistakes

1. Launching to a cold audience – Build the list first
2. No deadline – Without urgency, people procrastinate
3. Too many options – One program, one price
4. Weak positioning – Be the obvious choice for your niche
5. No testimonials – Social proof is essential

The SalesMade Advantage

Filling group programs requires consistent lead flow. SalesMade provides:

• Automated prospecting – Find ideal group participants
• Conversation handling – Qualify without your time
• Call booking – Fill your calendar with interested prospects
• Follow-up sequences – No lead forgotten

Get Started

Ready to fill your next group program?

Book Your Free Strategy Call →

We'll show you how to build a consistent pipeline of group coaching clients.