Glossary

Lead Generation

The process of attracting and capturing potential clients.

Sales Funnel

A step-by-step process that turns potential clients into paying customers.

DM Automation

Automated sending of direct messages on social media.

Micro-Product (Tripwire)

A low-cost digital product that serves as a gateway to higher-priced services.

Conversion Rate

The percentage of visitors who complete a desired action.

Follow-up

Continued contact with a potential client after the first interaction.

Lead Magnet

A free valuable resource offered in exchange for contact information.

Upsell

Offering a higher-priced or expanded product to an existing customer.

Customer Journey

The complete path a client takes from first contact to loyal customer.

Nurture Sequence

An automated series of messages that build trust over time.

CTA (Call to Action)

A prompt that directs the audience to take a specific action.

ROI (Return on Investment)

The profit gained relative to the cost of an investment.

Social Proof

Evidence from other people that validates your offer.

LTV (Lifetime Value)

The total revenue a single customer generates over their entire relationship.

Churn (Customer Attrition)

The rate at which customers stop doing business with you.

CAC (Customer Acquisition Cost)

The average cost to acquire a new paying customer.

Engagement

Active interaction of your audience with your content.

Organic Growth

Natural growth without paid advertising.

Paid Advertising

Advertising where you pay for impressions, clicks, or conversions.

Landing Page

A single page designed to convert visitors into leads or customers.

A/B Testing

Comparing two versions to see which performs better.

Email Marketing

Marketing through messages sent to an email list.

Content Marketing

Creating and sharing valuable content to attract customers.

Automation

Automated execution of repetitive tasks using technology.

Target Audience

The specific group of people your product or service is designed for.