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Conversion Rate

The percentage of visitors who complete a desired action.

Conversion rate measures how effectively marketing turns visitors, followers, or leads into paying clients. If 100 people see your offer and 5 buy, your conversion rate is 5%. Good conversion rates vary by industry, but for coaches, 2-10% is typical.

Example

If 200 people downloaded your free guide and 10 bought your coaching package, your conversion rate is 5%.

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