CTA (Call to Action)
A prompt that directs the audience to take a specific action.
CTA stands for Call to Action - a button, link, or text that prompts readers to take the next step. A good CTA is clear, action-oriented, and creates urgency. Examples: 'Book a Free Consultation', 'Download Now', 'Start Your Free Trial'. Every piece of marketing content should include a CTA.
Example
Instagram bio: 'DM the word WORKOUT and get a free week training program' - this is a CTA.
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