Lead Magnet
A free valuable resource offered in exchange for contact information.
A lead magnet is a free product or service that attracts potential clients to give their contact details. Good lead magnets include e-books, checklists, webinars, free consultations, or mini-courses. An effective lead magnet solves one concrete problem for your target audience.
Example
A mindset coach offers a '5-Day Confidence Challenge' for free - in exchange for an email address.
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