Paid Advertising
Advertising where you pay for impressions, clicks, or conversions.
Paid advertising means buying ads on platforms like Facebook, Instagram, Google, or LinkedIn. You can pay for impressions (CPM), clicks (CPC), or conversions (CPA). Done right, paid advertising scales quickly, but requires budget and optimization skills.
Example
A coach spends $500/month on Facebook ads, targets fitness enthusiasts, and gets 20 leads. Cost per lead is $25.
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