Sales Funnel
A step-by-step process that turns potential clients into paying customers.
A sales funnel describes the client journey from first contact to purchase decision. It typically includes stages: awareness → interest → consideration → decision → purchase. For coaches, a funnel might be: free content → free consultation → micro-product → premium coaching.
Example
A business coach uses a funnel: LinkedIn article → free e-book → $97 mini-course → $2000 coaching program.
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